The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brandâs rewards program as one offering indulgent experiences. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. Influencer Marketing Examples from the Top Brands Letâs take a look at the best examples from brands that nailed their influencer marketing campaigns. Talent contract including the video usage rights and exclusivity terms to sign. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an âAmexPlatinum Eventâ within the caption. Brands should trust that theyâve effectively vetted their chosen influencer. Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. Let the influencer decide which one or two will most resonate with their audience. â¦ ). It typically plays out with brands reaching out to influencers to ask if theyâre willing to promote one of their products or services â or vice versaâ¦ some influencers do outreach too! As a macro-influencer Pons also brings shareability, a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. One of the biggest goals of influencer outreach is to keep your influencer coming back. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. Try to anticipate any questions the influencer may have and answer them in the brief. [INFOGRAPHIC], Stella Artoisâ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. Channels, Deliverables and Timeline Give an overview of: #ad, A post shared by Zach King (@zachking) on Mar 31, 2017 at 2:00pm PDT. Related Post: Exclusive Interview With Next Gamesâ Marketing Director, Joonas Virtanen. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. Any alternative creative ideas must be discussed and approved by client prior the production stage. Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Donât compare Dyson to any other competitor robot vacuums, Donât use profanity or criticize the product or brand, Donât incorporate any other sponsored messages in the video, Donât make the whole video more than 10 minutes. Hereâs a campaign brief template for you to use. For example, you need to make sure youâre detailing whether youâre trying to sell or educate about a product, whether youâre driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Related Posts: Are Macro-Influencers Or Micro-Influencers Better? BEST INFLUENCER MARKETING BRIEF EXAMPLES. Free Marketing Brief Template for an Influencer Campaign 1. Next Gamesâ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of The Walking Dead and viewers who have never seen the show. Influencers are influential because they consistently create compelling content which resonates with their followers. For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. Whichever KPI is your top priority, let the influencer know. Daily vlogger Logan Paulâs Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, âI WANT 1 MILLION LIKES!â after introducing the initiative. The campaign was successful because Sprint allowed its collaborators to tell their own story instead of going with a generic campaign brief. Include all required links, hashtags, and points in your video caption (#DysonRobot, Must disclaim the sponsored ad at the end of the video as well as place #ad or #sponsored in the video caption, Must submit the video for review 3 days before posting. Though the word âTargetâ is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. Arkansas based influencer CyreneQ created some of the campaignâs most engaging content and built excitement around the productâs launch by showcasing her journey from Arkansas to New York City. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. It can include examples of the posts or captions that you like. Next Gamesâ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. Use this free template to strategically align your influencer team on deliverables, content schedules, campaign scope, key messages, compliance rules, and more. Briefly describe the campaign, its theme and objectives. But you and the influencer should hold a creative briefing â¦ 15+ years optimising some of Australiaâs top brands. users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Mood board: To help influencers understand your requirements better, provide them with a mood board. To raise money for Water.org and promote its own brand name Stella Artoisâ capitalized on the Oscars as a unique event and cause marketing opportunity. Calculates a systematic cleaning pattern, so it knows where itâs been and where itâs yet to clean. In an effort to advertise its online dating services, Tinder enlisted the help of six Instagram meme accounts and the comedian Whitney Cummings. Donât give the full project or campaign brief, that can be left until the influencer agrees to work with you. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by Grapevine Influencer Marketing Creative Brief Arm yourself with the Influencer Marketing Creative Brief Template and maximize creator collaborations in your influencer marketing campaigns. Collectively, the group maintains an astonishingly following of over 18 million subscribers. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. For example, your product might have a ton of features and benefits, but donât ask the influencer to mention all of them. Digital magician Zach King created one sponsored video for Target alongside lifestyle blogger Naomi Davis (@taza). Need help with getting it done the right way? Let's collaborate on influencer marketing and social media stories. And captured their experience using Stories 31, 2017 at 2:00pm PDT fit for the brand âDO not Doâ the... 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